Say hello!
My spidey-sense says we’d get along ;)
Final Design
A Glimpse Into the Final Experience
Let's take a closer look at the design decisions that shaped the experience
Final Design
Iteration 1
HERO SECTION
Through stakeholder and marketing sessions, we found key gaps: users couldn’t recall the brand, the product
narrative was fragmented, and early touchpoints lacked emotional connection. I helped them recognize that these
issues stemmed from limited brand recognition.
✔ Used a video to show Homezen as a service built around spaces and design, not just furniture.
✔ Animated the brand's logo to help users remember the brand's name
To evoke emotional value behind the product, I used a trailer to act as a narrative hook, drawing users
in through motion
THE HOMEPAGE
The catalogue shows Homezen’s
range of offerings in a clean grid
layout
A personalized CTA is placed
strategically after users gain clarity
& trust, encouraging
users to act with confidence.
During research, I found that users generally
misunderstood Homezen's service flow
ABOUT PAGE
Information about quality
checks, logistics, and
replacements address
user anxieties
Clear hierarchy and real
visuals explain Homezen’s
story and process
User Testing Results
After launching the first version, we ran usability tests to observe real user behavior
Service Flow
After
Before
Kept the first step open by default, giving users a preview of the flow without requiring a click.
Fix
Outcome
28% decrease in service confusion
Client Testimonials
After
Before
Added interactive testimonial cards with a preview image of the client’s home and short quotes on the
homepage below the catalogue section.
Fix
Outcome
65% increase in engagement with client stories
Primary CTA
After
Before
Fix
Moved the primary CTA higher on the homepage, users now see it after key trust-building moments, making
it more natural to take action.
Outcome
42% boost in consultation sign-ups from the homepage
The results
Metrics that mattered
3×
growth
in lead conversion through the
website after launch
21%
higher
average session time, showing
improved user engagement
40%
increase
in overall brand credibility and
user trust perception
Behind the curtains
🔍 Digging deeper
How Can We Make Global Furniture Sourcing Feel Easy and Reliable?
To understand this, I sent out a survey and conducted interviews with:
3
Former Clients
5
Potential Clients
1
Interior Designer
1
Operations Lead
Few emerging patterns that guided my direction
💬 Hover to see real user quotes
Travel Anxiety
Users were excited but
nervous about foreign travel
and logistics.
Misjudged Offering
Visitors assumed Homezen
sold furniture, not a sourcing
service.
Lack of Social Proof
Without real examples of past
projects, users doubted the
model’s success.
Logistics Uncertainty
Clients wanted assurance on
delivery, customs, and product
quality.
Buying a sofa from
another country?
"Sure, right after I solve world
peace and customs paperwork.”
🎯 Defining goals
Simplifying the Process, Building Trust & Turning Visitors Into Clients
User goal
Feel confident buying furniture at
fair prices, without the stress of
managing everything themselves.
👤
👤
Product goal
A web experience that explains the
service, reduces confusion, and
makes it easy to book a consultation.
💻
💻
Business goal
Reach more people, grow inquiries and convert visitors into potential clients after launch.
💼
💼
Boosting inquiries by 42% with a
trust-driven web experience.
HOMEZEN
Case Study
7 min read
ROLE
Led research, design,
strategy & testing
from concept to launch.
TEAM
Solo product
designer, Founder,
Marketing lead,
Interior consultant
MADE IN
11 Months
(Sep 2024 -
Jul 2025)
✰ Introduction
Homezen Innovations is a global furniture sourcing platform
It helps clients visualize their spaces in 3D, travel to curated markets in China to select furniture, & manages shipping,
customs, and installation end-to-end.
🚩 The problem
What Were We Trying to Solve?
User Problem
Business Problem
Users wanted stylish, high-end interiors without overspending. While it is easy to buy from local stores,
they lacked variety and sourcing furniture abroad felt risky and complicated.
👤
👤
The solution
A Glimpse Into the Final Experience
Bring global
craftmanship into your
home effortlessly
We moved into a new flat and had zero clue
where to begin. Homezen handled everything.
I still can’t believe how smooth it went, and
how good our place looks now.
Highly recommend!
Keerthi & Sai Teja
Hyderabad
See real spaces & stories
from Homezen clients
Discover endless interiors
through an interactive
catalogue
Understand how Homezen
handles design, sourcing,
& delivery
2025 Harshita Dandu
Made with coffee(lots of it) & questionable duck advice
Last updated on 12 Oct 2025
Bring global
craftmanship into your
home effortlessly
We moved into a new flat and had zero clue
where to begin. Homezen handled everything.
I still can’t believe how smooth it went, and
how good our place looks now.
Highly recommend!
Keerthi & Sai Teja
Hyderabad
See real spaces & stories
from Homezen clients
Discover endless interiors
through an interactive
catalogue
Understand how Homezen
handles design, sourcing,
& delivery
A Glimpse Into the Final Experience
The Problem
What Were We Trying to Solve?
User Problem
Business Problem
Users wanted stylish, high-end interiors without overspending. While it is easy to buy from local stores,
they lacked variety and sourcing furniture abroad felt risky and complicated.
👤
👤
What Were We Trying to Solve?
User Problem
Business Problem
Users wanted stylish, high-end interiors without overspending. While it is easy to buy from local stores,
they lacked variety and sourcing furniture abroad felt risky and complicated.
👤
👤
Boosting inquiries by 42% with a trust-driven
web experience.
Case Study
7 min read
ROLE
Led research, design, strategy & testing from concept to launch.
TEAM
Solo product designer, Founder, Marketing lead, Interior consultant
MADE IN
11 Months (Sep 2024 - Jul 2025)
Metrics that mattered
3×
growth
in lead conversion through the
website after launch
21%
higher
average session time, showing
improved user engagement
40%
increase
in overall brand credibility and
user trust perception
